As an Art Director for the Kiehl's - Future Made Better social campaign, I played a crucial role in ideating and executing concepts for various phases of the campaign, including photoshoots, TikTok, and video content. Working closely with the creative and account teams, I helped to develop a cohesive and compelling visual strategy that aligned with the brand's goals and resonated with its target audience. In addition, I assisted with designing and branding post-production content, ensuring that all deliverables were consistent with the campaign's overarching theme and aesthetic. Through my efforts, the campaign successfully engaged and inspired the brand's followers, resulting in increased brand awareness and loyalty.
MOCK UP VS. FINAL PRODUCT
